Despite the fact that it looked like the man with the x-ray vision just lost a staring contest with Marvel’s star-spangled Avenger, even Bruce Wayne could tell you it’s all about the Benjamins.

According to Jeff Sneider and Todd Cunningham at The Wrap, Warner Bros. has moved the release date of Zac Snyder’s Batman V. Superman: Dawn of Justice from May 6, 2016 up nearly a month and a half earlier to March 25. This puts Warner Bros. out of direct competition with Marvel Studios, which will continue to keep its May 6 release date for Captain America 3.

From a business perspective, the move makes sense. If both movies are going head-to-head and clamoring for the public’s box office dollars at the same time, then the two films could underperform on opening weekend as a result. Opening weekend for a movie is a crucial time to build box office buzz to lure in more potential viewers in the following weeks of a film’s release. Also, sadly, sometimes audiences will not view a film if it’s seen to be underperforming. It’s psychology. No one wants to hitch their wagon to a (perceived) loser. Everyone wants to be part of the “in” group.

Further, honestly, from a long-range perspective, Warner Bros. can’t take the risk of Captain America 3 cutting into their grand introduction of the Affleck/Cavill-driven Batman V. Superman because the studio has placed so much on the film’s success. The studio hopes that the movie will be its answer to the world-building that Marvel Studios has accomplished with its Avengers-related films. The cost/benefit of throwing down for a showdown with Cap 3 doesn’t make sense in the grand scheme of things and WB’s long-term goals.

Batman V. Superman director Zac Snyder excited fans this last month at the San Diego Comic-Con, showing footage of the film and releasing our first look of Gal Gadot as Wonder Woman.

In addition to the news of the release move, The Wrap reports that Warner Bros. released a slate of movie release dates that stretch out to 2020, including nine unnamed films centered on the DC Comics universe of characters.

[Source: The Wrap]

About The Author

Managing Editor

Jed W. Keith is managing editor for FreakSugar and has been a writer with the site since its start in 2014. He’s a pop culture writer, social media coordinator, PR writer, and technical and educational writer for a variety of companies and organizations. Currently, Jed writes for FreakSugar, coordinates social media for Rocketship Entertainment and GT Races, and writes press copy and pop culture articles for a variety of companies and outlets. His work was featured in the 2018 San Diego Comic-Con convention book for his interview with comic creator Mike Mignola about the 25th anniversary of the first appearance of Hellboy. He also serves as Head Ref for Somer City Roller Derby, the women’s roller derby league in his hometown in Kentucky, and contributes writing to various local organizations. Jed also does his best to educate the next generation of pop culture enthusiasts, teaching social studies classes--including History Through Film--to high school students.