This Thursday, for its nineteenth year, the D.I.C.E. Awards will once again pay tribute to the video gaming industry, honoring the games and talent that have elevated the industry in the past year. The ceremony is always an extravaganza of the senses, with each year’s digital marvels on display to remind folks watching just how pertinent and important the gaming industry is and can be.

However, viewers of the 19th Annual D.I.C.E. Awards, hosted by comedian Pete Holmes, are in store for an extra treat in the form of an original opening video that pays proper homage to those elements that make gaming the wonder that it truly is. Produced by NoodleHaus, a longtime collaborator with the Academy of Interactive Arts & Sciences, the video will give proper nods to the fantastic worlds that can only exist in the gaming landscape. Here’s a tease of what to expect from the homage that will appear at the beginning of the ceremony.

This isn’t the first time that the company has worked with the awards show, however. “NoodleHaus is a long valued partner,” said Martin Rae, President of the Academy of Interactive Arts & Sciences. “Each year, they work closely and tirelessly with us and our other creative partners to raise the bar on our show and to pay proper respect to the many great games and their talented masters.”

“Our challenge each year is to create a unique and compelling video that kicks off the D.I.C.E. awards and sets the stage for the gaming industry to receive its biggest awards,” says Matthew Stainner, Founder and Head of NoodleHaus. “This year’s work is arguably some of our best work. We are excited about this opening that we’ve given our favorite shots pet-names: ‘Sky Prison’ is a vast landscape lit by a massive sodium vapor arrangement of lights; ‘Toxic Trix’ plays with colors and shapes like a bowl of kids cereal; and ‘The Light Board’ brings a hit of color and pattern inspired by pixels and LED light displays.”

To catch the opening video and the rest of the 19th Annual D.I.C.E. Awards on Thursday, February 18, 2016 in Las Vegas, head online at 7:30 PM PT to Twitch or YouTube, where the ceremony will stream online.

About The Author

Managing Editor

Jed W. Keith is managing editor for FreakSugar and has been a writer with the site since its start in 2014. He’s a pop culture writer, social media coordinator, PR writer, and technical and educational writer for a variety of companies and organizations. Currently, Jed writes for FreakSugar, coordinates social media for Rocketship Entertainment and GT Races, and writes press copy and pop culture articles for a variety of companies and outlets. His work can also be seen in press releases for the Master Musicians Festival, a Kentucky event that drawn acts such as Willie Nelson, the Counting Crows, Steve Earle, and Wynona Judd. His work was featured in the 2018 San Diego Comic-Con convention book for his interview with comic creator Mike Mignola about the 25th anniversary of the first appearance of Hellboy. Jed also does his best to educate the next generation of pop culture enthusiasts, teaching social studies classes--including History Through Film--to high school students.